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Natura Ekos believes that there is no longer a choice between what is good for me OR what is good for the world. After all, it will only be good for me if it is good for the world too. Beauty can no longer be something that harms, disrespects or wastes our resources. That is why we have launched a new form of beauty: BIObeauty.

Biobeauty is beauty that cares about performance for you, but always guided by respect and care for people and nature.

With this in mind, we have increased the raw bioactives in our formulas by 3x, making them much more potent, with 96% natural origin and more compatible with the skin. With this, we generate more income for the forest communities, who choose to harvest fruits and seeds instead of deforesting, allowing the Amazon to regenerate.

To make it easier for you to navigate this post, we have organized everything you need to know about Natura Ekos into four topics.

Let's go?

  • Who are we?
  • What have we changed?
  • The benefits of our bioactives

Who are we?

We are Natura Ekos, a biocosmetic powerhouse for you and for the regeneration of the Amazon. We transform Amazonian perfume actives into signature fragrances and Amazonian bioactives into high-performance treatments for the body and hair.

Our products are vegan, with formulas based on natural and plant-based ingredients, biocompatible with the skin and highly biodegradable in the environment. We say no to ingredients that are potentially harmful to the body and nature, and our packaging is refillable and eco-efficient: made from recycled plastic or glass.

For over 20 years, we have been fighting for the life of the Amazon together with a network formed by forest guardians, consultants, scientists, collaborators and consumers. The biocommerce that we establish with local communities results in a special exchange between us and the people involved in the process. While they teach us their traditional knowledge, we contribute to a better quality of life for them through remuneration for the harvest.

We harvest our active ingredients and bioactive ingredients in harmony with nature, respecting their natural reproduction cycle and using bioagriculture techniques when planting. Our bioprocesses help to restore water, soil and air in the regions where we operate. After all, for us, it is not enough to be sustainable; we must also enable life to be restored.

That is why everything we do is to keep the Amazon alive. Our way of producing respects the culture of ancestral peoples, preserves the forest standing, from harvesting to production, and contributes to the regeneration of areas degraded by human action.

What have we changed?

We have renewed our line of body products, transforming raw Amazonian bioactive ingredients into high-performance biocosmetic power to treat the most diverse skin needs, going far beyond hydration.

The result is body pulps with new formulas that are 3x more powerful, made with 96% natural origin. They are biocompatible, highly biodegradable, vegan and free of ingredients that are potentially harmful to you and the environment.

Our liquid soaps have also gained new formulas, even more natural and highly safe, with the fragrances you already know. Because they are free of sulfates, silicones and ethoxylates, they may foam less. But don't worry, they continue to guarantee a sensory explosion that cleanses and protects the skin without harming it.

The benefits of our bioactives

Want to find out how our bioactives act on the most diverse needs of the skin and also contribute to the standing forest? Check out the benefits of each of them below.

 

Ekos Tukumã | Anti-aging body cream that plumps the skin

Crude tukumã oil combats the loss of hyaluronic acid in the skin, while raw tukumã butter stimulates its natural production, plumping the skin to the deepest layers and combating signs of aging.

See the enhanced results with continued use of the line:

- Immediate action: Protects, hydrates and combats irregular texture on the skin's surface.

- After 3 days: Inhibits the loss of hyaluronic acid and promotes cell renewal.

- After 14 days: Stimulates the natural production of hyaluronic acid, contributing to the natural plumping of the skin.

- After 30 days: Intensifies the natural production of hyaluronic acid and leaves the skin renewed and plumped up to the deepest layers.

By taking care of your skin with a product from the Ekos Tukumã line, you are strengthening the income of 702 families who are guardians of the forest.

 

Ekos Chestnut | Anti-dryness that replenishes the skin's layers

Rich in omega 6 and 9, raw chestnut oil combats intense signs of dryness, is capable of intensely nourishing and replenishing the skin, leaving it revitalized. In addition, the products also have a velvety texture and are quickly absorbed.

See the enhanced results with continued use of the line:

- Immediate action: Improves dryness ment combating the rough texture of the skin.

- After 3 days: Leaves the skin 41% more protected and hydrated for up to 72 hours.

- After 14 days: Restores the skin, making it more resistant to dryness.

- After 30 days: Reverses the intense signs of dryness of the skin and keeps it restored, protected and intensely nourished.

By taking care of your skin with a product from the Ekos Castanha line, you strengthen the income of 689 families who are guardians of the forest.

 

Ekos Maracujá | Skin anti-stress that rebalances the skin

Raw passion fruit oil, rich in essential fatty acids, combats the indicators of skin stress and is able to calm, protect and moisturize the skin, leaving it soft and rebalanced.

See the enhanced results with continued use of the line:

- Immediate action: Protects, moisturizes, refreshes and soothes the skin.

- After 3 days: Increases natural hydration levels for up to 72 hours.

- After 14 days: Softens the skin, improving its texture.

- After 30 days: Leaves the skin rebalanced, as it combats the signs of skin stress.

By taking care of your skin with a product from the Ekos Maracujá line, you are strengthening the income of 876 families who are guardians of the forest.

 

Ekos Ucuuba | Anti-sagging that tones the skin

Ucuuba raw butter stimulates the production of collagen and elastin, retoning the skin, increasing its elasticity and firmness. In addition, the products also have a light texture and are quickly absorbed.

See the enhanced results with continued use of the line:

- Immediate action: Protects, intensely hydrates and prepares the skin for toning.

- After 3 days: Stimulates the natural production of collagen and elastin.

- After 14 days: Improves skin flexibility, acting on skin elasticity and firmness.

- After 30 days: Restructures the deep layers of the skin, leaving it firmer and retoned.

By taking care of your skin with a product from the Ekos Ucuuba line, you are strengthening the income of 1,054 families who are guardians of the forest.

 

Ekos Murumuru | Anti-hair loss that rebuilds the hair fiber

Raw murumuru butter has an anti-hair loss action and leaves hair strands healthier and fully reconstructed. Ekos Murumuru leaves hair clean, hydrated and protected, and also reduces frizz and split ends.

By taking care of your hair with a product from the Ekos Murumuru line, you are strengthening the income of 2,049 families who are guardians of the forest.

 

Ekos Patauá | Anti-weakening that strengthens the hair strands

Raw patauá oil makes hair stronger and more resistant, reinforcing the hair fiber. It also ensures growth, protection, cleanliness and shine for your hair.

By taking care of your hair with a product from the Ekos Patauá line, you are supporting the income of 606 families who are guardians of the forest.

 

Ekos Pitanga | Refreshes the skin

The essential oil of pitanga leaves the skin soft, bright and perfumed, in addition to protecting, moisturizing and enhancing its natural tone. The liquid hand soap from the line gently cleanses the skin and the cologne deodorant exudes vibrancy and freshness for your days.

Now that you know everything about Natura Ekos products, how about experiencing all the benefits that nature brings to your skin and hair? This way, you can take care of yourself while contributing to the regeneration of the Amazon!

 

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Commitment to Life – Vision 2030

In 2020, Natura committed to Vision 2030, also known as Commitment to Life, which includes a series of commitments and actions – within a 10-year period – to address some of the world's most urgent issues: tackling the climate crisis and protecting the Amazon, ensuring equality and inclusion, and shifting our business towards circularity and regeneration.

We are convinced that our most ambitious steps are fundamental to the transformations we believe in to increase the positive impact and generation of value for all our stakeholders, society and the planet.

Find below!

https://images.rede.natura.net/html/relatorio-anual/2024/Relatorio-IntegradoNatura-e-Co-2024.pdf